"The Future Is Now"
As many of you know, I have been hard at work the last few months developing, building & shaping Akross The Middle Athletics. I have not spent much time on the site lately as there has really not been a need, that is until now.
The last few weeks in particular have really set me back as I have had to deal with a great deal of pain and discomfort due to my back injury. It seems that the last epidural shot I received began to wear off towards the end of January. So the month of February was one of the more miserable months of my life. That said, I am excited to say that I will now be having surgery at the end of this month!. Next week I will be having a nerve conduction study done as a final step in preparation for surgery. While not the ideal outcome at the time of injury, it is now an outcome that I am truly happy about and can't wait to do. I am ready to begin my rehab, and most importantly, get my life back!
Because of the intense constant pain last month I was forced to stay at home with my ice machine most every day. This gave me the much needed opportunity to take a step back and really sit and think about where I saw myself and my business going. While February was a miserable time for me physically, the time alone proved to be huge for me and the future of ATM Athletics. Without getting into to many details... I will tell you that I was able to put my vision for the business down on paper and was able to formulate a business plan. I was also able to bounce ideas off and seek advice from many people within the industry that I truly respect! This time also gave me a chance to think about some huge decisions that I would need to be making in the coming months.
One of those decisions related to my current position as a Coach at CrossFit Ventura aka West Coast Strength and Conditioning and whether or not it was in my best interests to continue in that position. The decision was an extremely difficult one to make, one of the more stressful ones of my life... As the month went on though my decision became clear and today I gave up my position as a coach at CFV.
For nearly two years I was a part of this amazing place called CFV. This place changed my life and that of my wife's. We met some truly amazing people, learned some invaluable lessons and gained unimaginable information; I will forever be grateful for those opportunities. I will truly miss coaching the wonderful people at CFV, especially my 8AM crew most recently. You guys are a special group and I will miss it very much! I will forever be indebted to CFV and the people there for the many thing it gave me. Thank You so very much my friends, I wish you all the best! As for CFV, I hope that you guys find the success that you desire and deserve, nothing but the best!!!
My decision to leave CFV boiled down to a lot of things, but at the end of the day what truly mattered was that I needed to follow my vision and take my skills as both a coach and businessman and put them both to full use, both of which I was not able to do as a coach at CFV. I have a lot of exciting things in development and I cannot wait to share them with everyone! I have two projects in development; one of course is ATM Athletics and the other is a partnership that was unexpected, but has all the makings of a truly successful partnership and business! I cannot wait to share this with the world!
As for ATM Athletics, my focus will be streamlined and will center around 3 things. First, is Professional Program Design. Second, Olympic Lifting, which will include workshops, seminars, and an Oly club team. Third, Consultation Services. These 3 things will all be supported by ATM Athletics home-base which will be up and running and open to clients in the very near future!
While I have been doing all three of these things for some time now, I have not had the freedom nor support to truly go after it how I had wanted. In making the many decisions that I have made over the last few weeks, I am now confident that I will have the tools and support needed to properly run and grow ATM Athletics!
Now its time to work.... Keep your eyes open and your body ready!
THE FUTURE IS NOW IS NOW MY FRIENDS!
More to come soon....
